Inside the mind of EJ

Navigating Life

By Eric Jackson | May 13, 2020

The story of me resigning as President of Jackson Kayak and starting Apex Watercraft. I have been asked time and time again- “why?”. Here is my analogy that I think speaks to it pretty well. When you have kids, you start with them depending upon you for everything to survive. They are there because of…

EJ’s Manufacturing creed…

By Eric Jackson | May 13, 2020

Manufacturing is a special industry. Its roots are in craftsmen. Individuals with a skill set to making something that the community needs. The blacksmith, clothing, baker, and candlestick maker. Eventually, a few innovative people innovated what the company looked like. Sam Slater brought the first factories to the USA with a textile mill, powered by water,…

Tyr, EJ’s Story – Why this is the Apex Watercraft Logo

By Eric Jackson | May 11, 2020

“The Inspiration to go the extra distance” I have been a competition addicted person my whole life. I enjoy the games, but compete to win. I want others to compete with me and want a good game. If I always win, it isn’t fun for me. If I always lose, it isn’t fun either.    In…